San Antonio Startup Blog written by Alan Weinkrantz

Salesby5’s Erik Darmsetter Shares His “Sales” Views on Future Success for Startups

March 23, 2009

Sales Strategist, Erik Darmstter should know a thing of two about sales.  His company focuses on getting sales, hence the name Salesby5.  Here’s two basic principles of sales strategy which Erik recommends.

#1 Future Focus…

Today: A future focus is 10x more predictive of success. A person who asks “what do your customers want?” is salt and pepper. Your need to focus on what your customers will want, from price reductions to time savings and communication enhancements are a priority. As Wayne Gretzky says “Skate to where the puck is going to be, not where it has been.”

Summary: What can you do today to help your clients with something they need or will need? What is it they will not need today or tomorrow, but 3 months, 12 months and 3 years from now?

#2 Five Ways to Un-Sell Your Customers and Your Team for Startups….

1. Come to work with a less than positive attitude or state of mind.

2. Do what you do to get the next job vs. Do what you love and love what you do.

3. Return calls or emails in days versus minutes.

4. Have a phone service versus a human answer the phone.

5. Use 1998 communication tools, like dumb phones and check email weekly.

Do you have any of these issues? How fast can you fix them?

No one asked for the iPod, the TV or the radio!